The 19 Values of Aloha is a management philosophy of living according to universally accepted Hawaiian values, which is detailed by Rosa Say in her book, Managing With Aloha, and her other writings. Management with Aloha is a philosophy for "living a good life with great work," which we've adopted at Home Shoppe Hawaii. Home Shoppe Hawaii first learned of these principles at a real estate workshop, over on Maui and this really resonated. Home Shoppe Hawaii was founded on principles of aloha, service, excellence, diligence, and gratitude, even if they had not been formally articulated at the outset. 

Photo by m-kojot/iStock / Getty Images
Photo by m-kojot/iStock / Getty Images

The 19 Values of Aloha are as follows:

ALOHA

Aloha is a value, one of unconditional love.
Aloha is the outpouring and receiving of the spirit.

HO‘OHANA

The value of work: To work with intent and with purpose.

‘IMI OLA

To “seek best life.” Our purpose in life is to seek its highest form.
The value of mission and vision.

HO‘OMAU

The value of perseverance. To persist, to continue, to perpetuate. Never give up.

KŪLIA I KA NU‘U

The value of achievement. “Strive to reach the summit.”
Pursue personal excellence in all you do.

HO‘OKIPA

The value of hospitality, a hospitality of complete giving.
Welcome guests and strangers with your spirit of Aloha.

‘OHANA

Those who are family, and those you choose to call your family.
As a value, ‘Ohana is a human circle of complete Aloha.

LŌKAHI

The value of teamwork: Collaboration and cooperation. Harmony and unity.
People who work together can achieve more.

KĀKOU

The value of communication, for “All of us.” We are in this together.
Learn to speak the language of we.

KULEANA

One’s personal sense of responsibility.
“I accept my responsibilities, and I will be held accountable.”

‘IKE LOA

The value of learning. To know well. To seek knowledge and wisdom.

HA‘AHA‘A

The value of humility. Be humble, be modest, and open your thoughts.

HO‘OHANOHANO

To honor the dignity of others.
Conduct yourself with distinction, and cultivate respectfulness.

ALAKA‘I

The value of leadership. Lead with initiative, and with your good example.
You shall be the guide for others when you have gained their trust and respect.

MĀLAMA

The value of stewardship. To take care of.
To serve and to honor, to protect and care for.

MAHALO

“Thank you”, as a way of living.
Live in thankfulness for the richness that makes life so precious.

NĀNĀ I KE KUMU

Look to your Sense of Place and sources of spirit, and you find your truth.

PONO

The value of integrity, of rightness and balance.
The feeling of contentment when all is good and all is right.

KA LĀ HIKI OLA

“The dawning of a new day.” Optimism.
The value of hope and promise.